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Coaching For The Journey From Founder To CEO


The Mindset.

Intelligence, talents, and skills influence our achievements. Mindset, your beliefs, and attitudes, are the determining factors for success. The MindSetCEO is my practiced and proven model for how to set and achieve meaningful goals in your life.  


The Mission.

I help founders build successful companies by becoming great CEOs and great leaders. Mindset CEO coaching is a transformative process for personal fulfillment, self-improvement, and aligning your goals and priorities.


The Why.

Two-thirds of CEOs don’t receive any outside advice on their leadership skills, and yet almost all would be receptive to suggestions from a coach. How do you navigate all the challenges of running and growing a business? 



The When.

I don't know where to turn to get honest, unbiased, expert advice. I am struggling to grow my team and company. My business has stagnated and I can't get to the next level. My business is successful, but its not giving me or my employees what they want.


The Who.

I am Alex Cooper, the IronCEO. I created, built, and sold three tech startups. I have applied mindset methods, beliefs, habits, and discipline to both professional and athletic challenges, finishing eight full Ironman races. It should never be about the ultimate result or finish line. The MindsetCEO is a lifelong journey. 

Mindset Coaching Services.

Coaching anchor

"Leaders are not born,

they’re made."

Free 30 min coaching session

Develop the qualities that define a good leader such as vision, focus, motivation, curiosity, discipline, positive attitude, perseverance, analytical thinking, and communication skills.

"Become the person who would attract the results you seek."

Free 30 min coaching session

Learn how to set goals and build a sales plan and process to achieve results. Explore and understand the attitudes and behaviors to be a more effective sales leader or communicator to your prospects.

"Begin with the End in Mind."

Free 30 min coaching session

Establish strategic direction by articulating your organization’s vision, mission, core values, and overarching goals. Set priorities, focus energy and resources toward agreed upon goals, and assess and adjust the organization’s direction in response to a changing environment.

"Talk to someone about themselves and they’ll listen for hours."

Free 30 min coaching session

There are no easy answers.

We are here not so much to advise, but engage you, listen to your problems, and ask questions. We will help you gain greater perspective and clarity that will lead to better decisions and decisive action steps. 









The Clients.


Alex is the entrepreneur's entrepreneur. He's been in the trenches and survived multiple times - a feat that sounds easy, but is hard to do. If you want to reach the mountaintop, ask Alex to be your guide. The view is spectacular. 

Sam Jonas

Founder, CEO


Alex has an instinctive understanding of sales and marketing as well as the discipline required for strategy and operations. He has been invaluable in guiding me  and my business through multiple pivots; each time challenging me to sharpen my focus and vision for the business and helping me refine my pitch for customers and investors.


Alex and I participated in a fintech Accelerator program together. He was truly influential in helping us find our voice and create our story. A lot of coaches feel more like academic cheerleaders. Alex is legitimately different. He brings extensive CEO experience mixed with a genuine empathy for what it feels like to be in entrepreneurs' shoes. 

FBR stacked FINAL OL png.png

Starting a business is a daunting task if you have never done it before. Under Alex’s mentorship and guidance, he supported me along my journey. He challenged me to develop my minimum viable product. I gained a comprehensive understanding of the steps needed to build myself and my business.

Emmanuel Smadja

Co-Founder, CEO

MPOWER Financing

Michael Gropper

Founder, Owner

FBR Deli


Wole Coaxum

Founder, CEO



The IronCEO Blog.

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