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Alex Cooper
Sep 18, 2023
Road to Ironman: Find Meaning and Joy
A triathlon is no longer a race for me because where and when I finish no longer matters. Two things motivate me— my commitment and...


Alex Cooper
Jun 26, 2023
Road to Ironman: Enjoy Life. With Gratitude, Cherish Every Day!
This is Alex Cooper. You can find and follow The MindsetCEO on LinkedIn or YouTube. Visit our website and book a call to see how I can...

Alex Cooper
Feb 13, 2023
Zen and the Art of Helicopter Maintenance: Heli Skiing in British Columbia
Heli-skiing in the Canadian Rockies was a great experience and has taught me some great life lessons.

Alex Cooper
Sep 20, 2022
Road to Ironman 9-11: Move Forward
Sometimes we don't get to choose our destiny; our destiny chooses us. 9-11 was such a day.

Alex Cooper
Sep 1, 2022
Road to Ironman 9-11: Race Report on a Special and Especially Wet Day.
If ten Ironman starts and finishes teach you anything, expect the unexpected. More to the point, I have learned to control what I can and...

Alex Cooper
Aug 23, 2022
Road to Ironman 9-11: It's All About Balance
Triathlon is all about balance. There are three sports; swimming, biking and running. Balance is also the key to life. How do you balance...


Alex Cooper
Aug 16, 2022
Road to Ironman 9-11: Finding the Right Mindset
Mindset is the key to everything. Your mental outlook is your attitude. It will determine your success in endurance sports,...


Alex Cooper
Aug 9, 2022
Road to Ironman 9-11: What is Your Finish Line?
Every week between 9-11, I will drop a video blog to share my tips and musings on life, endurance sports, and entrepreneurship.


Alex Cooper
Aug 9, 2022
Road to Ironman 9-11: Go Slow to Go Fast
This week's theme is all about going slow. You can't be an Ironman or a great CEO if you always keep your foot on the gas. Recovery is a...

Alex Cooper
Aug 1, 2022
Road to Ironman 9-11: Consistency
Every week through 9-11, I am going to drop a video blog to share my tips and musings on life, endurance sports, and entrepreneurship. This

Alex Cooper
Apr 8, 2022
MindsetCEO Blog: Reflections at 60, Why I like the number zero.
Certainly, once you hit this point in your life, it is natural to sit back, relax and think more about the past than the future. I have...


Alex Cooper
Mar 8, 2022
MindsetCEO Blog: Don't Resign from Your Job, Just Quit!
Should you quit your job? I just resigned from my job and joined the millions of Americans that willingly left their jobs in 2021. Much...


Alex Cooper
Jan 3, 2022
MindsetCEO Blog: How to Keep Your New Years Resolutions
Forget popular wisdom. If you want to make life-changing behavioral changes then "GO BIG OR GO HOME." That is my best advice to inspire you

Alex Cooper
Sep 9, 2021
MindsetCEO Blog: Where Were You on 9-11?
Where were you on 9-11? The answer is easy, nobody can forget. We all know where we were on that fateful day. I was running down forty...

Alex Cooper
Aug 30, 2021
MindsetCEO Blog: "Slow Down You Move Too Fast" aka My Life on Bikes
The digital age has compressed time. The internet, smartphones, and cable 24 hours news cycles have driven us to think that more is...

Alex Cooper
Aug 2, 2021
MindsetCEO Blog: Lake Placid Ironman. 938 Minutes in the Moment. The Best Path to Success.
How do you stay in the moment? If the moment is only a minute, can you close your eyes and mind and focus on nothing. Can you block all the

Alex Cooper
Jul 21, 2021
MindsetCEO Blog: How Do You Get to Lake Placid!
Well, to be literal, I took a plane from Denver to DC, a train to NYC, and a rental car to Lake Placid, NY, for the deferred 2021 edition...

Alex Cooper
Jun 22, 2021
MindsetCEO Blog: It's Time to Hit the Road Jack.
The road is full of possibilities. I am ready to fly again after 15 months of staring at the blueish dull glow of the computer screen...


Alex Cooper
May 5, 2021
MindsetCEO Blog: Don't Buy Cars or Send Contracts on Fridays
This is Alex Cooper. Welcome to The MindsetCEO. The MindsetCEO is my practiced and proven coaching model for setting and achieving...


Alex Cooper
Mar 22, 2021
MindsetCEO Blog: Anniversaries are Not My Thing
Mindset does not have a start date, and frankly, it does not have a finish line. It's my lifelong pursuit of learning and self-improvement.
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